Now that I had a manageable shortlist of 6 cars it was time to compare them in more detail. By the end of this step I wanted to have a clear and comprehensive list of criteria. These detailed criteria would enable me to:
- Identify the 3 (or so) leading cars
- Articulate my criteria for purposes of comparison and ranking (for use in step 4)
- Start to prepare me for the bargaining process with car dealers (step 5)
- Does the car look good to me?
- Has the car received generally good reviews?
My next step was to visit a few dealerships, take these cars for a test drive, and grill the dealers for more information. I noted what I liked and disliked about each car and after a few test drives I had a good idea of what to look for. Here are my notes:
Honda Jazz | Suzuki Swift | Toyota Yaris |
Spacious boot (trunk) Narrow body Fuel economy not great Full-sized spare tinted windows High safety rating | Small boot (trunk) Wide body Excellent fuel economy Small spare Great around corners Excellent brakes Great acceleration | Very good fuel economy Full-sized spare High safety rating Great safety rating Good brakes Cheap to repair Mechanics love it |
- I was no longer was paralyzed by choice, having reduced my selection to a very manageable final list;
- I no longer felt ignorant, having researched my selection and noted each car's pros and cons; and
- I no longer was afraid of paying too much, having ascertained the market price of my prospective cars.
Next: Step 4 - Brainstorm and categorize
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